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Google Executives Call ChatGPT a “code red”

Mar 29, 2023

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google executives call chatgtp a serious threat

Is OpenAI's Chabot the Answer Rather Than Google?

Google's executives have recently expressed concern about the potential of ChatGPT, a chatbot developed by OpenAI. They believe that it could pose a “code red” to many online services. Google is now considering several measures to protect itself from this threat.

One possible solution is for Google to develop its own chatbot technology, similar to ChatGPT. By doing so, Google could create an AI-driven system that can compete with the current capabilities of ChatGPT and reduce the risks posed by OpenAI's bot. However, this may require substantial investments in terms of resources and time.

Alternatively, Google could focus on developing tools and systems that allow users to interact more effectively with their services without relying on ChatGPT. This could involve creating a more intuitive user interface and providing better guidance for users in terms of how to use their services. Additionally, Google could create its own advanced natural language processing algorithms that can work together with its existing systems.

It's clear that Google is taking the threat posed by ChatGPT seriously, and is looking for ways to protect itself from this new technology. However, it remains to be seen whether developing its own chatbot or focusing on improving user interaction will be the best approach for Google. Only time will tell which strategy will ultimately prove successful in dealing with OpenAI's powerful chatbot system.

Not just a viral tool flooding your feed for the past few weeks, ChatGPT, the AI-based chat tool recently released in the open demo by OpenAI, is becoming a serious – even existential – threat to the search business of tech giant Google. A New York Times report reveals that Google management declared a “state of emergency” (“Code Red”) due to the media attention, impressive capabilities, and popularity of the GPT- 3.5 language model-based chatbot.

People are using ChatGPT to do more than just summarize books, write emails and create prompts for DALL-E 2, or run virtual machines: they're now turning to ChatGPT to get answers to questions and tutorials which they would've previously sought on Google.

Since its launch, Alphabet CEO Sundar Pichai has been holding meetings on Google's AI strategy in response to ChatGPT's threat to the search engine. Pichai has decided to make significant changes within some of the company's divisions so that they can adequately tackle this challenge.

The Insider notes that a former Google executive – Sridhar Ramaswamy – who was in charge of Google's advertising team between 2013 and 2018, said that ChatGPT could have a significant impact on Google's advertising revenue – that users would not click on advertising links if they received all their answers from the chatbot and not from the Google search engine. The search business is responsible for around 80% of Google's total revenue, which totaled just over $200 billion in 2021.

Google Aims to Develop its Own DALL-E 2

The New York Times managed to gain access to internal documents and recordings on the subject, from which it emerged that Pichai directed the research department and the department responsible for protecting users to “step up their game” when it comes to developing and launching AI products that are as good as ChatGPT. One such product is said to be a competitor to DALL-E 2.

It is important to note that although Google does develop similar tools, these are primarily used by researchers and are not ready or suitable for mainstream use yet. Examples include Imagen, its own version of DALLE-E 2, and LaMDA, a chatbot that caused quite a stir half a year ago when Google researcher Blake Lamoine claimed it was an artificially intelligent being. Following this claim, Lamoine was suspended shortly thereafter and eventually let go. Two months later, Google opened up its own chatbot to users on a waiting list but it failed to generate as much hype as OpenAI’s product did.

Following the new report, we asked in simple terms whether GPT (Generative Pre-Training Transformer) could pose a future threat to Google's advertising business. The answer, after being translated into Hebrew and edited with slight linguistic changes, was that it is unlikely that GPT will replace search engines such as Google. GPT is a machine learning model trained to generate text in a way that appears like it has been written by humans. It is primarily used for natural language processing tasks such as language translation, question answering, and text generation.

Search engines like Google use a variety of algorithms and techniques to index and rank web pages, providing relevant search results to users. These algorithms are designed to understand and interpret the content and context of web pages, rather than generating new text.

GPT models and other natural language processing may be used in some capacity to enhance search engine performance, but they are unlikely to completely replace the sophisticated systems and processes currently used by search engines.


Google executives are taking ChatGPT's challenge to its search engine seriously, and the company is actively working on ways to enhance its AI products to compete with OpenAI's DALL-E 2. Although GPT models may be used in some capacity to improve search engine performance, it is unlikely that they will completely replace the sophisticated systems and processes currently used by search engines. The most likely outcome is that GPT technology will become an additional tool used by search engines rather than a replacement for them.

Google’s decision to take the threat of ChatGPT seriously shows they are adapting quickly to the changes brought about by advancements in Artificial Intelligence technology and machine learning models. It also highlights how important it is to understand the impact that AI and machine learning models can have on businesses, especially ones that rely heavily on online advertising. By staying ahead of the curve, Google is ensuring its future success in this increasingly competitive landscape.

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